pink circle logo with D and H initials and AEO audits written on it

Smart Structure Meets Authentic Content

Helping Bloggers Stay
Visible in the World of AI

Woman smiling, sitting on the floor, dressed in a light pink blouse and striped trousers

You’ve poured your heart into creating great content, tips that matter, stories that connect. But search is changing fast, and AI search engines like Google, Bing, ChatGPT and Perplexity are now deciding what gets surfaced… and what gets skipped.

That’s where I come in.

My job is to help your blog stay visible, trusted, and discoverable – not just by readers, but by AI powered search engines too. Through strategic, personalized AEO Audits, I show you how to restructure and refine your blog so AI can actually understand and cite your content.

The best part? Optimising for AI also makes your blog better for your readers.
Clearer structure, stronger signals, smarter content — it all adds up to a better experience for the audience you’re trying to reach.

It’s not about chasing the algorithm. It’s about staying ahead of the curve. It’s about working smarter with the tools shaping the future of search.

Let me show you how!

AS SEEN ON

So, Who’s Behind the AEO Magic?

I’m Hanelore – call me Han (like han solo)

Food blogger, AI educator and speaker, and your new AI visibility strategist.
I’m the creator of SugarYums, a culinary blog focusing on East Asian street food and desserts.

I’m also the founder of Whimzi AI, an AI startup focused on building creative tools for publishers like you. I wrote AI for Food Bloggers because I believe tech knowledge should be accessible and practical.

But most importantly? I’m just like you – a creator who knows how much work goes into every single blog post and behind the scenes.

I’ve lived both sides of this shift:
→ as a blogger figuring out how to survive Google updates
→ and as an AI strategist understanding how engines like Google, Bing, ChatGPT and Perplexity really process our content
Now, I combine the two and help publishers adapt to AI-driven search, reclaim their traffic, and keep doing what they love with confidence.

Woman sitting on the floor and typing on laptop, dressed in a light pink blouse and striped trousers

My Background & Expertise

I’ve worn a lot of hats over the years: coder, architect, blogger, AI educator and tech founder. All my experience has all led me here: helping creators stay visible in the age of AI. All my career jumps have added different skills I now use in my audits, from designing seamless user experiences to translating tech jargon into plain English.

01.

My Programming Era

I’ve been building things online for as long as I can remember. At 12, I was already teaching myself how to design websites, edit in Photoshop, and create illustrations in Illustrator. By 14, I was working as a freelance web designer.

Then I studied Computer Science & Programming, because youngster me wanted to know how everything works. That early curiosity for tech became the foundation for everything I do today.

02.

Switch to Architecture

I trained and worked as an architect in London for over a decade. I spent years designing spaces that balanced beauty and function. Throughout my (very intense) training, I got really good at learning new softwares in days. Tech was always my secret weapon, helping me bring ideas to life.

Architecture taught me how to mix creativity with precision – skills that translate perfectly into how I now design content strategies.

03.

Food Blogging

In 2019 I launched SugarYums, my blog dedicated to East Asian street food & desserts. Initially starting out as a baking blog, I started using it as my own guinea pig and testing new strategies on it.

I learnt all about SEO, content optimization, and audience growth, experimenting relentlessly with structure, storytelling, and format. Every success (and every failure) became a building block in understanding how content performs.

04.

The Arrival of AI

In late 2022, I started using ChatGPT very shortly after its public release. I instantly saw the potential and threw myself into learning.

I took every reputable AI and LLM courses I could find. That early start meant I was testing prompts, workflows, and integrations before most people had even opened an account. I very quickly started experimenting with prompting techniques and integrating it into my workflow.

05.

Innovating with AI

I realized early on that AI education was inaccessible for many bloggers. It’s too technical, too overwhelming. That’s when I decided to write the ebook AI for Food Bloggers. My aim was to teach how to use AI as a tool to maximize output and productivity.

Then I launched Whimzi AI, an AI startup building smart, creator-focused tools. As Product Lead, I focus on mixing creativity with cutting-edge AI to make blogging fun, engaging and efficient.

06.

AEO Audits

After years of experimentation, continuous AI training, and hands-on product development at Whimzi, I saw a gap: AI Engine Optimization is largely untapped.

I developed my AEO Audits to bridge that gap and giving bloggers a clear, practical way to make their content visible, trusted, and cited by AI engines. 
My aim is to inspire the next generation of pioneering bloggers, using AI tools to boost their reach, expertise and authority.

How I Work

My approach to AEO Audits combines AI-driven insights with practical strategy.
Everything I do is shaped by three core beliefs:

1

No Two Blogs Are the Same

Every blog has different strengths, structure, and voice, so a generic copy-paste checklist won’t cut it. That’s why every audit is personalized to your content, niche, and goals.

2

You Don’t Need to Start from Scratch

AEO isn’t about rebuilding your blog from scratch. It’s about making smart, strategic tweaks. We’ll work with your existing content to unlock growth, without feeling overwhelmed.

3

Simple No-Nonsense Explanations

Not everyone is a tech guru, so I’m here to explain everything in a simple way. I’ll teach you how to use AI in a clever way and position your content so AI sees you as the expert in your niche.

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Fun facts About Me

I’m Romanian-British, and London has been my home for over 14 years.

I was born and raised by the Black Sea in Romania.

I grew up multilingual and now speak 7 languages.

I’m still waiting for my Hogwarts letter.

I drink an ungodly amount of matcha.

I have a weird sense of humour and swear like a sailor – I’m trying to tone it down….

Planning a move to South Korea because kimchi, gochujang and Korean BBQ deserve my full-time devotion.

I trained myself for 3 years to handle spicy food, and now I measure joy by how much my face sweats at dinner.

Collage of childhood and travel photos of woman in Romania, London, and Seoul