Free Masterclass for Bloggers - AEO Strategy for Bloggers

free Masterclass

Why Your Traffic Keeps Dropping (And What Google Isn’t Telling You)

FREE 1 hour masterclass on what actually changed in Google Search, why your content isn’t being surfaced, and how to fix it.

Access Masterclass Now!

What you’ll learn:

By the end of this masterclass, you will understand:

Why Google search traffic is dropping for many blogs, even when content quality is high
How Google’s shift to AI and LLM-powered search is changing visibility and clicks
What Google now looks for when deciding which pages to surface and prioritise
What AEO (Answer Engine Optimisation) actually means and how it’s different from SEO
Simple AEO strategies to keep growing your blog
How to make your content AI-friendly and start ranking higher in 2026

Who this is for:

This masterclass is for you if:

You run a blog, are monetized (or would like to be) and Google is one of your biggest traffic drivers
Your organic traffic is down and you don’t know what changed
You’re posting consistently and updating old posts, but the results no longer match the effort
You want to understand AI and AI-powered search in a practical way without becoming a tech guru
You want clarity on what to focus on now, instead of constantly second guessing your strategy
You want to grow your organic traffic and learn how to adapt to this new era of AI

Why this masterclass matters

Everyone wants their Google traffic back.
Very few understand why it dropped in the first place.

Here is the truth:

Search in 2026 is not about keywords
It is not about using old strategies hoping they will work again
And it is definitely not about “ranking in ChatGPT”

Google search is changing because it’s now largely powered by AI. And AI is changing how information is selected, interpreted, and surfaced. AI driven search does not reward volume. It rewards clarity, authority, and structure.

If you want your content to regain lost traffic, be seen as an authority in your niche and be surfaced by Google search, you need to understand how this new AI system actually works.

This masterclass will show you what changed in search, why so many blogs lost visibility, and how to position your site so it stays visible and competitive in the age of AI.

blonde woman with leg lifted holding search bar

blonde woman wearing pink shirt holding laptop and search bar

Why learn from me

Hi, I’m Hanelore!

I’m an AI educator and speaker, but also a blogger myself. I run the food blog SugarYums, a culinary blog focusing on East Asian street food and desserts, and I rely on Google traffic just like you do.

My background is in computer science and architecture, which is where my obsession with systems, structure, and how things work began. When generative AI first emerged, I was one of the earliest adopters of ChatGPT and quickly immersed myself in learning everything I could about AI, large language models, and AI-powered search engines.

I’m also the co-founder of Whimzi AI, a tech startup building AI powered tools specifically for publishers and creators. I also wrote AI for Food Bloggers because I believe AI education should be practical, ethical, and accessible to everyone.
Alongside building products, I teach and speak about AI, with a focus on ethical AI use, prompt engineering, and AEO (Answer Engine Optimisation). My work is grounded in real data, real sites, and real changes happening inside Google search today.